Background

The large and growing Somali community in Britain do not have a reliable Somali-language media broadcast that communicates directly to them in a language and way they understand as well as feel comfortable with. This seems to have alienated them from the rest of the society in terms of getting the right information and services they need. 

SOA is established to cater for all sections of the Somali community and endeavours to provide them with credible and reliable programmes regardless of gender or age, especially providing a platform for women and youth.

At Somali On Air (SOA) we understand the need and importance of such a medium and are willing to take up this challenge in order to become the true eyes and ears of the Somali community in Britain in a way that is professional and effective.

Target Audience & Customers

*      Members of the Somali community in Britain as a whole regardless of gender, age, profession, etc

*      Voluntary sectors working with youth, elderly, women and children, disable members of the community, etc

*      National educational and healthcare services

*      Government agencies including local authorities, the Home Office, etc

*      Law enforcement agencies, etc

*      Small and large businesses

Aims & Objectives

*        The primary ambitions of SOA is to provide for the community a clean and enjoyable entertainment but also educational and informative programmes which abide by all the rules and regulations set by codes of conduct and censorship laws instated by OFCOM.

*        The station broadcasts programmes that:

1.      Focus on youth crime prevention.

2.      To educate health and safety awareness issues as well as how to become an active member of the society such as exercising their rights, etc.

3.      Give the community an opportunity to express their views and discuss local issues on air.

4.      Provide local businesses the opportunity to advertise in a very cost effective way.

5.      Assist Government agencies, local authorities, Somali businesses, Somali voluntary sectors and any party interested in broadcasting their respective message to the Somali community through SOA.

6.      Educate Somalis the history and geographic beauty of the UK and Somalia in Somali.

7.      Keep listeners up-to-date with local events.

Timetable

Live transmission

Via DAB radio, SKY digital & studio website at www.spectrumradio.net

6:00 pm to 8:00 pm - 7 days a week