 |
||
|
Ethnic London Facts & Figures
1 in 4 Londoners were born outside of the UK - Spectrum Radio can help you reach them... The World
and its Global Community all have a stake in London, its unique culture and overall development. There’s nowhere else like it and Spectrum Radio
is at its heart. Over 350 languages are spoken in London, 100 more than in New York. Spectrum Radio can give your campaign a multi-lingual voice and reach up to 25% more of London with a cost effective ethnic radio advertising campaign. Spectrum reaches the parts other Radio Stations can't reach. 40% of the UK’s migrant population live in London. 1 out of every 4 Londoners were born outside the UK*. Now include the thousands of first, second and third generation multicultural Brits who live in the UK and it soon becomes clear how huge this potential market is. Traditional demographic models don't cater for these people. In many cases, over a quarter of Londons population fall through the gaps of mainstream radio and multimedia advertising. Londons Ethnic Communities are Spectrum Radio Listeners. 45.4 million adults (15+) listen to radio every week – 90% of the population. Commercial Radio attracts a weekly audience of 31 million adults every week. Listeners spend over 424 million hours tuned into Commercial Radio every week, giving a 41.1% share of all UK radio listening. Digital radio listening is at a record high. Commercial Radio has 18.4% of listening to a digital platform (outperforming the 17.8% industry average). 1 in 5 adults (19.5%) listen to a Commercial Radio service every week via a digital platform. DAB takes a 9.3% share of listening across Commercial Radio with 39 million hours and 10% reach. *Our figures can be verified at www.london.gov.uk/gla/publications/factsandfigures/factsfigures/diversity.jsp |
||
|
||
