London – The Big Picture
40% of Londoners born outside the UK.
130 Nationalities
350 Languages (100 more than in New York)
120 Languages in Hounslow alone
Largest Street Party in Europe - Notting Hill Carnival
1/2 of the UK’s Muslims live here.
London.
There’s nowhere else like it and The Spectrum Radio Network is at its heart.
Traditional demographic models don't cater for this mix with over a quarter of London’s population falling through the gaps of mainstream radio and advertising.
Only Spectrum can give your campaign a multi-lingual voice and reach up to 25% more of London with a cost effective ethnic radio advertising campaign.




